The association was founded as “Virtual Reality Berlin-Brandenburg” (VRBB) in early 2016, with the goal of bringing VR companies together and to develop a sustainable VR industry in the region.
Prior to establishing the association, a group of people from different industries, institutions and government representatives had come together at frequent informal meetings.
The formation of VRBB was the outcome of these multilateral meetings. Its mission and the formation was publicly announced by Brandenburg’s Minister of Economics during re:publica TEN on March 16, 2016. The founding of the society happened at the Film University Conrad Wolf Babelsberg.
The association set up its first international event, VR NOW CON in November 2016 with over 500 attendees and more then 30 speakers. In the following years, VR NOW expanded with multiple satellite events, such as the VR NOW business mixer organised in cooperation with Berlinale and the European Film Market, and the VR NOW Awards, celebrating outstanding technical, commercial and artistic XR achievements.