Chapters
Shaping the Future of XR through Collaboration
XRBB’s Chapter Model: moving Ideas from Discovery to Deployment
XRBB’s Chapter Model builds topic- and region-based groups for focused action. These dynamic hubs foster exchange, co-creation, and shared learning, empowering members to take ownership of key themes and measurable outcomes.
Each Chapter enables deep dives into major XR verticals such as Health, Media, Education, Location-based Entertainment, and Arts & Culture. Extending beyond Berlin, the network strengthens collaboration across Brandenburg and Europe — bridging local expertise with international innovation agendas through dedicated Chapter Leads who connect members, partners, and the XRBB core.
Virtual Worlds Strategy as an Innovation Compass
XRBB’s Virtual Worlds Strategy operationalizes the Nobel innovation circle — innovate / disrupt / deploy — to bridge science, creativity, and industry. Each Chapter acts as an accelerator that moves ideas through these phases, turning early discoveries into shared standards and market-ready solutions.
- Innovate: Research institutes & R&D consortia turn science into methods and proof of concepts.
- Disrupt: SMEs & creative studios replace legacy steps with GenAI, provenance tracking, and sustainable pipelines.
- Deploy: Broadcasters & industry partners adopt and scale these validated workflows across Europe.
By aligning with the European Virtual Worlds Agenda, XRBB ensures that innovation moves responsibly — from scientific discovery to societal impact — with a clear TRL gates, open collaboration and a focus on the innovation needs of the virtual worlds strategy.
→ Want to learn more about the Strategy? Contact us!
Explore our Chapters
Each Chapter focuses on a key domain within the innovation cycle, where research, creators, and industry co-develop the next wave of XR applications.
Media & Entertainment Chapter
Virtual production & GenAI pipelines
Education Chapter
Immersive learning and skills for Europe
Arts & Culture Chapter
Preserving heritage through creative XR
From Vision to Practice: How the Cycle drives Change
Innovation thrives when knowledge spreads and renewal is embraced. The Nobel innovation circle reminds us that discovery alone is not enough — it must be applied, tested, and shared.
Within XRBB, each Chapter embodies this philosophy: researchers create insight, pioneers translate it into practice, and partners scale it for impact. Together they form Europe’s living laboratory for Virtual Worlds — a space where scientific rigor meets creative freedom and sustainability guides deployment.
→ Join the Innovation Cycle! Contact us!
Our Partners
XRBB is funded by the Ministerium für Wirtschaft, Arbeit und Energie (Ministry for Economic Affairs, Labour and Energy) of Brandenburg.
